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isPartOf:"European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]"
~isPartOf:"A Rathdowne book"
~isPartOf:"Handbuch Multi-Channel-Marketing"
~isPartOf:"Twayne's evolution of American business series : industries, institutions, and entrepreneurs"
~subject:"Wettbewerbsstrategie"
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European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
A Rathdowne book
Handbuch Multi-Channel-Marketing
Twayne's evolution of American business series : industries, institutions, and entrepreneurs
Business history review
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Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
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Managing strategic innovation and change : a collection of readings
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Wachstum, Strukturwandel und Wettbewerb : Festschrift für Klaus Herdzina
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Sieben Vertriebskanäle - eine Strategie: Einzellösungen : Multi-Channel-Marketing im Reifenmarkt am Beispiel der Continental AG
Schmidt, Heinz-Jürgen
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 669-689)
.
2007
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