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isPartOf:"European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]"
~isPartOf:"Handbuch Multi-Channel-Marketing"
~isPartOf:"Papers on economics and evolution"
~isPartOf:"Twayne's evolution of American business series : industries, institutions, and entrepreneurs"
~subject:"Frankreich"
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European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
Handbuch Multi-Channel-Marketing
Papers on economics and evolution
Twayne's evolution of American business series : industries, institutions, and entrepreneurs
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The building of Michelin's corporate image and brand
Barjot, Dominique
;
Tesi, Francesca
- In:
European business and brand building : [the papers of …
,
(pp. 51-74)
.
2012
Persistent link: https://www.econbiz.de/10009520662
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