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isPartOf:"European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]"
~isPartOf:"Kompetenz in Logistik - Impulsgeber für Wertschöpfung : 8. Jahrestagung Automobillogistik ; Tagung Wolfsburg, 8. und 9. November 2007"
~person:"Barjot, Dominique"
~type_genre:"Book section"
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Compagnie Générale des Etablissements Michelin <Clermont-Ferrand>
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Corporate reputation
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Firmenimage
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France
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European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
Kompetenz in Logistik - Impulsgeber für Wertschöpfung : 8. Jahrestagung Automobillogistik ; Tagung Wolfsburg, 8. und 9. November 2007
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The building of Michelin's corporate image and brand
Barjot, Dominique
;
Tesi, Francesca
- In:
European business and brand building : [the papers of …
,
(pp. 51-74)
.
2012
Persistent link: https://www.econbiz.de/10009520662
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