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isPartOf:"European economic review : EER"
~isPartOf:"Journal of business research : JBR"
~person:"Ahammad, Mohammad F."
~person:"Hühn, Arief Ernst"
~type_genre:"Article in journal"
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Search: subject_exact:"Firm location choice"
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Betriebliche Standortwahl
2
Firm location choice
2
Advertising
1
Advertising effects
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Auslandsinvestition
1
Auslandsverlagerung
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Brand
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Brand choice
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Consumer behaviour
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Determinant factors
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Foreign investment
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Intrusiveness
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Location based advertising
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Location choice
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Location congruency
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MNEs
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Markenartikel
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Mobile Marketing
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Ahammad, Mohammad F.
Hühn, Arief Ernst
Gupta, Shivam
2
Han, Shuihua
2
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1
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1
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1
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1
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1
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Gkritzali, Alkmini
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European economic review : EER
Journal of business research : JBR
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ECONIS (ZBW)
2
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Exploring the determinants of location choice decisions of offshored R&D projects
Rodgers, Peter
;
Khan, Zaheer
;
Tarba, Shlomo Yedidia
; …
- In:
Journal of business research : JBR
103
(
2019
),
pp. 472-483
Persistent link: https://www.econbiz.de/10012104304
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2
"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Woudenberg, …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 277-285
Persistent link: https://www.econbiz.de/10011902963
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