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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Corporate communications : an international journal"
~subject:"Corporate reputation"
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European journal of marketing : EJM
Corporate communications : an international journal
Journal of business research : JBR
2
Profession : Wissenschaftsedition im Rainer Hampp Verlag
2
The journal of brand management : an international journal
2
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AMS review : official publication of the Academy of Marketing Science
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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Corporate reputation review : an international journal
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Discussion paper / Centre for Economic Policy Research
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Does marketing need reform? : fresh perspectives on the future
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International journal of management, economics and social sciences : IJMESS
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International journal of product development : IJPD
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International small business journal : researching entrepreneurship
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Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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The transparency construct in corporate marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
Saved in:
2
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
3
Company slogans, morphological issues, and corporate communications
Anwar, Syed T.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011401388
Saved in:
4
Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
5
Corporate marketing myopia and the inexorable rise of a corporate marketing logic : perspectives from identity-based views of the firm
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1329-1352
Persistent link: https://www.econbiz.de/10009378693
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