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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Gabler-Edition Wissenschaft / Marktorientiertes Management"
~subject:"Corporate reputation"
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European journal of marketing : EJM
Gabler-Edition Wissenschaft / Marktorientiertes Management
Corporate communications : an international journal
2
Journal of business research : JBR
2
Profession : Wissenschaftsedition im Rainer Hampp Verlag
2
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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Corporate reputation review : an international journal
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Does marketing need reform? : fresh perspectives on the future
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Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries : Proceedings of the 15th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Chios, Greece, 2023
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Foundations of corporate heritage
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Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
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The transparency construct in corporate marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
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2
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
3
Corporate marketing myopia and the inexorable rise of a corporate marketing logic : perspectives from identity-based views of the firm
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1329-1352
Persistent link: https://www.econbiz.de/10009378693
Saved in:
4
Globales Marketing im Dienstleistungssektor : Determinanten, Ansatzpunkte, Erfolgsträchtigkeit
Reis, Thomas
-
1999
Persistent link: https://www.econbiz.de/10001421055
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