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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Global business review"
~subject:"Markenführung"
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Search: subject_exact:"Brand loyalty"
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Markenführung
Consumer behaviour
22
Konsumentenverhalten
22
Brand loyalty
19
Brand management
17
Brand
16
Markenartikel
16
Markentreue
16
Beziehungsmarketing
13
Relationship marketing
13
Brand image
12
Markenimage
12
brand loyalty
7
Customer satisfaction
5
Kundenzufriedenheit
5
Brand equity
3
Emotion
3
Brands
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Internet marketing
2
Luxury goods
2
Luxusgüter
2
Marketing
2
Online-Marketing
2
Social Web
2
Social network
2
Social relations
2
Social web
2
Soziale Beziehungen
2
Soziales Netzwerk
2
AHP approach
1
AHP-Verfahren
1
Achievement vanity
1
Advertising
1
Ausgaben
1
Behavioural loyalty
1
Brand attachment
1
Brand experience
1
Brand identity
1
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English
17
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Bapat, Dhananjay
1
Basu, Protik
1
Beig, Faseeh Amin
1
Berezan, Orie
1
Bergami, Massimo
1
Birgelen, Marcel van
1
Buil, Isabel
1
Chatterjee, Debaleena
1
Dawes, John
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De Chernatony, Leslie
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Empen, Janine
1
Horváth, Csilla
1
Huang, Yu-an
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Khan, Mohammad Furqan
1
Krishen, Anjala Selena
1
Laurent, Gilles
1
Lin, Chad
1
Loy, Jens-Peter
1
Marzocchi, Gianluca
1
Morandin, Gabriele
1
Nandy, Subarna
1
Pappu, Ravi
1
Pattanayak, Jamini Kanta
1
Phau, Ian
1
Quester, Pascale G.
1
Raab, Carola
1
Rungie, Cam
1
Salem, Sharif Omar
1
Singh, Anupam
1
Singh, Pankaj Kumar
1
Sondhi, Neena
1
Suha Fouad Salem
1
Tanford, Sarah
1
Thanigan, Jayanthi
1
Tsai, Shu-pei
1
Uncles, Mark
1
Verma, Priyanka
1
Wallace, Elaine
1
Weiss, Christoph R.
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European journal of marketing : EJM
Global business review
The journal of product & brand management
33
Journal of retailing and consumer services
27
The journal of brand management : an international journal
26
Journal of business research : JBR
23
International journal of hospitality management
12
Asia Pacific journal of marketing and logistics
10
International journal of internet marketing and advertising : IJIMA
10
Cogent business & management
9
Marketing intelligence & planning
9
Journal of fashion marketing and management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Psychology & marketing
7
Australasian marketing journal
6
International journal of contemporary hospitality management
6
Journal of hospitality marketing & management
6
Journal of marketing analytics : JMA
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
International journal of retail and distribution management
5
Marketing letters : a journal of research in marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Business analyst : a refereed journal of Shri Ram College of Commerce
4
International journal of Indian culture and business management
4
International journal of business and emerging markets : IJBEM
4
Journal for global business advancement : JGBA
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Journal of strategic marketing
4
Journal of travel and tourism marketing
4
Pakistan journal of commerce and social sciences
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
African journal of business and economic research : AJBER
3
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ECONIS (ZBW)
17
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17
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1
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
2
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
Saved in:
3
Classification analysis for brand loyalty determination
Chatterjee, Debaleena
;
Basu, Protik
- In:
Global business review
24
(
2023
)
1
,
pp. 106-120
Persistent link: https://www.econbiz.de/10014229807
Saved in:
4
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
5
Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
Saved in:
6
Driving brand value through CSR initiatives : an empirical study in Indian perspective
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10011800200
Saved in:
7
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
8
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
9
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
10
Study of the relationship among the factors of brand equity : a study on fast-food brands
Singh, Pankaj Kumar
;
Pattanayak, Jamini Kanta
- In:
Global business review
17
(
2016
)
5
,
pp. 1227-1239
Persistent link: https://www.econbiz.de/10011644132
Saved in:
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