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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Health marketing quarterly"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
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Target group
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Consumer behaviour
16
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Advertising
14
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14
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Buijzen, Moniek
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European journal of marketing : EJM
Health marketing quarterly
International journal of advertising : the review of marketing communications
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
50
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Springer eBook Collection
20
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Research
18
Journal of retailing and consumer services
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Journal of business research : JBR
16
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
8
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ECONIS (ZBW)
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1
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
2
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
3
Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee
;
Haley, Eric John
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602
Saved in:
4
The power of advertising in society : does advertising help or hinder consumer well-being? : editorial
Stafford, Marla Royne
;
Pounders, Kathrynn
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 487-490
Persistent link: https://www.econbiz.de/10012586674
Saved in:
5
A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
6
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
7
How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte
;
Matthes, Jörg
;
Spielvogel, Ines
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
Saved in:
8
The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
9
Children and energy-dense foods : parents, peers, acceptability or advertising?
Tarabashkina, Liudmila
;
Quester, Pascale G.
;
Crouch, Roberta
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1669-1694
Persistent link: https://www.econbiz.de/10011755445
Saved in:
10
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
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