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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Health marketing quarterly"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~subject:"Health care"
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Crawley, Lavera M.
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European journal of marketing : EJM
Health marketing quarterly
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Krankenhausmanagement : Strategien, Konzepte, Methoden
2
International journal of nonprofit & voluntary sector marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
The silver market phenomenon : business opportunities in an era of demographic change
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ECONIS (ZBW)
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1
Sensation seekers as a healthcare marketing metasegment
Self, Donald R.
;
Findley, Carolyn Sara Casey
- In:
Health marketing quarterly
27
(
2010/11
)
1
,
pp. 21-47
Persistent link: https://www.econbiz.de/10003957546
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2
Direct-to-consumer advertising in black and white : racial differences in placement patterns of print advertisements for health products and messages
Crawley, Lavera M.
;
Hisaw, Lisa
;
Illes, Judy
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10003933230
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