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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Health marketing quarterly"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~subject:"Pharmaceutical industry"
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Pharmaceutical industry
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Ball, Jennifer Gerard
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Doucette, William R.
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European journal of marketing : EJM
Health marketing quarterly
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Healthcare Marketing / Jahrbuch
1
International journal of business information systems : IJBIS
1
Journal of advertising research
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Journal of marketing research : JMR
1
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ECONIS (ZBW)
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1
Consumers young and old : segmenting the target markets for direct-to-consumer prescription drug advertising
Ball, Jennifer Gerard
;
Manika, Danae
;
Stout, Patricia
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10009410497
Saved in:
2
Characteristics of physicians targeted by the pharmaceutical industry to participate in e-detailing
Alkhateeb, Fadi M.
;
Khanfar, Nile M.
;
Doucette, William R.
- In:
Health marketing quarterly
26
(
2009/10
)
2
,
pp. 98-116
Persistent link: https://www.econbiz.de/10003860263
Saved in:
3
Der Patient im Netz : die neue Zielgruppe der Pharmakommunikation
Scholz-Ligma, Joachim
;
Bergmann, Katja
;
Pohlmann, Carolin
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2007
)
4
,
pp. 42-46
Persistent link: https://www.econbiz.de/10003525374
Saved in:
4
Generation 45plus : eine lebensgefühlbasierte Marktsegmentierung für den Gesundheitsmarkt
Dobbelstein, Thomas
;
Pflaum, Maximilian
;
Meier, Michael
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2007
)
4
,
pp. 53-57
Persistent link: https://www.econbiz.de/10003525378
Saved in:
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