//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"European journal of marketing : EJM"
~isPartOf:"Health marketing quarterly"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~subject:"Product Placement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Target group"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Product Placement
Target group
41
Zielgruppe
41
Consumer behaviour
11
Deutschland
11
Germany
11
Konsumentenverhalten
11
USA
8
United States
8
Advertising
7
Advertising effects
7
Werbewirkung
7
Werbung
7
Jugendliche
6
Marketing management
6
Marketingmanagement
6
Youth
6
Children
5
Elderly people
5
Kinder
5
Market research
5
Marktforschung
5
Ältere Menschen
5
Pharmaceutical industry
4
Pharmaindustrie
4
Aging population
3
Alternde Bevölkerung
3
Brand management
3
Markenführung
3
Product placement
3
Arzneimittel
2
Beziehungsmarketing
2
Brand image
2
Computerspiel
2
Direct marketing
2
Direktmarketing
2
Gesundheit
2
Gesundheitsversorgung
2
Health
2
Health care
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Cauberghe, Veroline
1
De Jans, Steffi
1
Fox, Alexa K.
1
Hudders, Liselot
1
Kowalczyk, Christine M.
1
Levy, Marian
1
Redondo, Ignacio
1
Stafford, Marla Royne
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Health marketing quarterly
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
2
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of food products marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing : ZFP ; journal of research and management
1
The advertising and consumer culture reader
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
2
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
3
The effectiveness of casual advergames on adolescents' brand attitudes
Redondo, Ignacio
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1671-1688
Persistent link: https://www.econbiz.de/10009676124
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->