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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Información comercial española : ICE : revista de economía"
~isPartOf:"Journal of business research : JBR"
~type_genre:"Sammelwerk"
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12
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Special section: Exploring globalization and marketing performance at the 2012 Global Marketing Conference at Seoul
Global Marketing Conference <2012, Seoul>
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2053-2184
Persistent link: https://www.econbiz.de/10010400163
Saved in:
2
Special section: Global design, marketing and branding
Melewar, T. C.
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2241-2336
Persistent link: https://www.econbiz.de/10010402011
Saved in:
3
Special section: Recent advances in globalization, culture and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
Saved in:
4
Special issue: Innovation, diffusion, and adoption of hight-technology products and services
Kim, Sang-hoon
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009380623
Saved in:
5
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
6
Special issue : Cross-cultural business research
Huff, Lenard C.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003716936
Saved in:
7
Marketing internacional
In:
Información comercial española : ICE : revista de …
(
1998
),
pp. 3-153
Persistent link: https://www.econbiz.de/10001255375
Saved in:
8
Estrategias de implantación en el exterior
In:
Información comercial española : ICE : revista de …
(
1997
),
pp. 3-124
Persistent link: https://www.econbiz.de/10001220984
Saved in:
9
International industrial marketing : special section
In:
Journal of business research : JBR
32
(
1995
)
1
,
pp. 19-90
Persistent link: https://www.econbiz.de/10001174760
Saved in:
10
La imagen exterior de España
In:
Información comercial española : ICE : revista de …
(
1993
)
Persistent link: https://www.econbiz.de/10001151934
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