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isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of consumer studies"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
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Brand management
Konsumentenverhalten
Target group
24
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Consumer behaviour
11
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Aitken, Robert
1
Aparicio-Valverde, Mireia
1
Arnas, Yaşare Aktaş
1
Aytimur, Hilal
1
Canniford, Robin
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Cauberghe, Veroline
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European journal of marketing : EJM
International journal of consumer studies
Young consumers : insight and ideas for responsible marketers
31
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
17
Journal of retailing and consumer services
13
Psychology & marketing
13
International journal of retail & distribution management
11
The journal of consumer marketing
11
Journal of business research : JBR
10
Journal of fashion marketing and management
10
Marketing intelligence & planning
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of international consumer marketing
8
Journal of marketing communications
8
Journal of advertising research
7
Journal of food products marketing
7
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
7
SpringerLink / Bücher
7
International journal of advertising : the review of marketing communications
6
Marketing letters : a journal of research in marketing
6
International journal of business and emerging markets : IJBEM
5
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of customer behaviour
5
Journal of marketing management : MM
5
Journal of retailing
5
The international review of retail, distribution and consumer research
5
The silver market phenomenon : marketing and innovation in the aging society
5
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
4
Harvard business review : HBR
4
International journal of market research
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of financial services marketing : JFSM
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Research
4
The journal of brand management : an international journal
4
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
3
DICE discussion paper
3
Harvard-Business-Manager : das Wissen der Besten
3
Health marketing quarterly
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ECONIS (ZBW)
11
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1
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
2
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
3
Editorial: Children as consumers
Pourali, Parastoo
;
Zadeh, Nasrin Razavian
;
Yahyaei, Behrooz
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 509-510
Persistent link: https://www.econbiz.de/10011619960
Saved in:
4
The development of brand awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
5
The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children
Van de Sompel, Dieneke
;
Vermeir, Iris
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 575-582
Persistent link: https://www.econbiz.de/10011620070
Saved in:
6
Public and parental perceptions of and concerns with advertising to preschool children
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 592-600
Persistent link: https://www.econbiz.de/10011620125
Saved in:
7
How intervention can empower children as consumers in dealing with advertising
Mar Pàmies, Maria del
;
Ryan, Gerard
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 601-609
Persistent link: https://www.econbiz.de/10011620133
Saved in:
8
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
9
Learning to be tribal : facilitating the formation of consumer tribes
Goulding, Christina
;
Shankar, Avi
;
Canniford, Robin
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 813-832
Persistent link: https://www.econbiz.de/10009763983
Saved in:
10
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
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