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isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Inventi impact: service sector"
~subject:"Internationales Marketing"
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Internationales Marketing
Internal branding
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European journal of marketing : EJM
International journal of hospitality management
Inventi impact: service sector
The journal of brand management : an international journal
7
The journal of product & brand management
5
Journal of business research : JBR
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
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The international review of retail, distribution and consumer research
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Asia-Pacific journal of business administration
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International journal of contemporary hospitality management
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Journal of air transport management
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Journal of financial services marketing : JFSM
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Journal of marketing for higher education
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Journal of strategic marketing
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Marketing : ZFP ; journal of research and management
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Organization : the critical journal of organization, theory and society
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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South Asian journal of management : SAJM
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Strategic outsourcing : an International journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Feeling trusted and taking-charge behaviour : an internal branding perspective based on self-categorization theory
Rouzi, Abudoukadierjiang
;
Wang, Yongli
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012495027
Saved in:
2
Internal branding in a service industry- the case of banks in Ghana
Yeboah, Johnson
;
Ewur, George Dominic
;
Adigbo, Evelyn Delali
- In:
Inventi impact: service sector
(
2015
)
1
,
pp. 4-24
Persistent link: https://www.econbiz.de/10011377314
Saved in:
3
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
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