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isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"The SAGE handbook of international marketing"
~subject:"Bibliometrics"
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Bibliometrics
International marketing
46
Internationales Marketing
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European journal of marketing : EJM
International journal of technology marketing : IJTMkt
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10
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4
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3
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Beyond Hofstede : culture frameworks for global marketing and management
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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Indian journal of economics & business : IJEB
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International journal of business and emerging markets : IJBEM
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International marketing in the fast changing world
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International review on public and non-profit marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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1
Presence of digital sources in international marketing : a review of literature using Leximancer
Khan, Surender
;
Rana, Sudhir
;
Goel, Anuj
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 246-274
Persistent link: https://www.econbiz.de/10013359077
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2
Foreign women in Japanese television advertising : content analyses of a cultural convergence paradigm
Martin, Drew
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10009514313
Saved in:
3
International diffusion of new products
Krishnan, Trichy V.
;
Thomas, Suman Ann
- In:
The SAGE handbook of international marketing
,
(pp. 325-345)
.
2009
Persistent link: https://www.econbiz.de/10003792107
Saved in:
4
The Internet and international marketing
Shankar, Venkatesh
;
Meyer, Jeffrey
- In:
The SAGE handbook of international marketing
,
(pp. 451-467)
.
2009
Persistent link: https://www.econbiz.de/10003792177
Saved in:
5
Organizational heritage, institutional changes and strategic responses of firms from emerging economics
Aulakh, Preet S.
;
Chittoor, Raveendra
- In:
The SAGE handbook of international marketing
,
(pp. 468-489)
.
2009
Persistent link: https://www.econbiz.de/10003792179
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