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isPartOf:"European journal of marketing : EJM"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~type_genre:"Sammelwerk"
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International marketing
20
Internationales Marketing
20
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9
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9
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Global Marketing Conference <2012, Seoul>
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European journal of marketing : EJM
International marketing review
Journal of business research : JBR
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14
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5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Strategic marketing in an international marketplace
Ford, John B.
(
ed.
);
Crittenden, Victoria Lynn
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011540145
Saved in:
2
International marketing and corporate social responsibility : part 2
Ghauri, Pervez N.
(
ed.
);
Park, Byung Il
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011590259
Saved in:
3
International marketing and corporate social responsibility : part 1
Ghauri, Pervez N.
(
ed.
);
Park, Byung Il
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011507074
Saved in:
4
Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research
Demangeot, Catherine
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011296994
Saved in:
5
Cross-cultural and cross-national consumer research : psychology, behavior, and beyond
Michaelidou, Nina
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011342742
Saved in:
6
Special section: Exploring globalization and marketing performance at the 2012 Global Marketing Conference at Seoul
Global Marketing Conference <2012, Seoul>
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2053-2184
Persistent link: https://www.econbiz.de/10010400163
Saved in:
7
Special section: Global design, marketing and branding
Melewar, T. C.
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2241-2336
Persistent link: https://www.econbiz.de/10010402011
Saved in:
8
Emerging perspectives in qualitative research in international marketing
Slater, Stephanie
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009774283
Saved in:
9
Special section: Recent advances in globalization, culture and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
Saved in:
10
International marketing, strategic orientations and business success
2012
Persistent link: https://www.econbiz.de/10009661300
Saved in:
1
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