//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of international consumer marketing"
~person:"Lappeman, James"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Target group"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Africa
1
Afrika
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Middle class
1
Mittelschicht
1
Target group
1
Zielgruppe
1
branding
1
floating middle-class Africa
1
market potential
1
marketing mix
1
strategic frameworks
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Lappeman, James
Gupta, Shruti
2
Altamore, Luca
1
Andrzejewski, Susan A.
1
Apaolaza-Ibáñez, Vanessa
1
Bacarella, Simona
1
Bakir, Aysen
1
Barber, Nelson
1
Buijzen, Moniek
1
Canniford, Robin
1
Cauberghe, Veroline
1
Cerjak, Marija
1
Chikweche, Tendai
1
Chironi, Stefania
1
Chu, Shu-chuan
1
Chéron, Emmanuel J.
1
Cohen, Eli
1
Crep, Robert
1
Crouch, Roberta
1
De Jans, Steffi
1
Dodd, Tim
1
Egan, Paul
1
Elliott, Charlene
1
Goulding, Christina
1
Grunert, Klaus G.
1
Hartmann, Patrick
1
Horvat, Jasna
1
Huang, Guang
1
Huang, Szu-chi
1
Huang, Yan
1
Hudders, Liselot
1
Hudson, Simon
1
Ingrassia, Marzia
1
Ismail, Joseph
1
Kalazić, Zorislav
1
Kovačić, Damir
1
Lanasier, Evi V.
1
Lee, Kaman
1
Lockshin, Larry
1
Lu, Dayin
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of food products marketing
Journal of international consumer marketing
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->