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isPartOf:"European journal of marketing : EJM"
~isPartOf:"The SAGE handbook of international marketing"
~subject:"Bibliometrics"
~subject:"Theorie"
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International marketing
42
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Aulakh, Preet S.
1
Bello, Daniel C.
1
Bradley, Frank
1
Briggs, Forrest
1
Chittoor, Raveendra
1
Helsen, Kristiaan
1
Ketkar, Sonia
1
Knight, Gary A.
1
Kotabe, Masaaki
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Krishnan, Trichy V.
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Ktsikeas, Constantine S.
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Martin, Drew
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Meyer, Jeffrey
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1
Shankar, Venkatesh
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European journal of marketing : EJM
The SAGE handbook of international marketing
International marketing review
18
Europäische Hochschulschriften / 5
11
Gabler Edition Wissenschaft
7
Journal of global marketing
6
International business review : the official journal of the European International Business Academy
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Journal of business research : JBR
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international marketing
4
Review of marketing research
4
Berichte aus der Betriebswirtschaft
3
Beyond Hofstede : culture frameworks for global marketing and management
3
DUV / Wirtschaftswissenschaft
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DUV : Wirtschaftswissenschaft
3
Global Management : mit 8 Tabellen
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Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
3
Journal of international food & agribusiness marketing : JIFAM
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Neue betriebswirtschaftliche Forschung : Nbf
3
SpringerLink / Bücher
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Advances in international marketing
2
Applied economics letters
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Atlantic economic journal : AEJ
2
Die Herausforderungen der Zukunft meistern : Globalisierung, Potentialorientierung und Fokussierung ; Festschrift für Lothar G. Winter zum 70. Geburtstag
2
Die Unternehmung im internationalen Wettbewerb
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Dresdner Beiträge zur Betriebswirtschaftslehre
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Duisburger betriebswirtschaftliche Schriften
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Economia e politica industriale
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European business in the global network
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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Handbook of research in international marketing
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Handbuch Internationalisierung : Globalisierung - eine Herausforderung für die Unternehmensführung ; mit 7 Tabellen
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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Información comercial española : ICE : revista de economía
2
International economic journal
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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1
Foreign women in Japanese television advertising : content analyses of a cultural convergence paradigm
Martin, Drew
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10009514313
Saved in:
2
Consumer cognition across cultures
Schmitt, Bernd
;
Tavassoli, Nader T.
- In:
The SAGE handbook of international marketing
,
(pp. 73-90)
.
2009
Persistent link: https://www.econbiz.de/10003792065
Saved in:
3
Exit strategies
Kotabe, Masaaki
;
Ketkar, Sonia
- In:
The SAGE handbook of international marketing
,
(pp. 238-260)
.
2009
Persistent link: https://www.econbiz.de/10003792103
Saved in:
4
Uniformity versus conformity : the standardization issue in international marketing strategy
Samiee, Saeed
;
Ktsikeas, Constantine S.
;
Theodosiou, Marios
- In:
The SAGE handbook of international marketing
,
(pp. 303-321)
.
2009
Persistent link: https://www.econbiz.de/10003792106
Saved in:
5
International diffusion of new products
Krishnan, Trichy V.
;
Thomas, Suman Ann
- In:
The SAGE handbook of international marketing
,
(pp. 325-345)
.
2009
Persistent link: https://www.econbiz.de/10003792107
Saved in:
6
Pricing in the global marketplace
Helsen, Kristiaan
- In:
The SAGE handbook of international marketing
,
(pp. 361-373)
.
2009
Persistent link: https://www.econbiz.de/10003792158
Saved in:
7
Global channels of distribution
Bello, Daniel C.
;
Briggs, Forrest
- In:
The SAGE handbook of international marketing
,
(pp. 398-412)
.
2009
Persistent link: https://www.econbiz.de/10003792163
Saved in:
8
The Internet and international marketing
Shankar, Venkatesh
;
Meyer, Jeffrey
- In:
The SAGE handbook of international marketing
,
(pp. 451-467)
.
2009
Persistent link: https://www.econbiz.de/10003792177
Saved in:
9
Organizational heritage, institutional changes and strategic responses of firms from emerging economics
Aulakh, Preet S.
;
Chittoor, Raveendra
- In:
The SAGE handbook of international marketing
,
(pp. 468-489)
.
2009
Persistent link: https://www.econbiz.de/10003792179
Saved in:
10
Small multinational enterprises under globalization
Knight, Gary A.
- In:
The SAGE handbook of international marketing
,
(pp. 490-503)
.
2009
Persistent link: https://www.econbiz.de/10003792180
Saved in:
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