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isPartOf:"European journal of marketing : EJM"
~person:"Anisimova, Tatiana"
~subject:"Arbeitsgruppe"
~subject:"Brand architecture"
~subject:"USA"
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The performance implications of company-salesperson corporate brand misalignment
Anisimova, Tatiana
;
Mavondo, Felix T.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 771-795
Persistent link: https://www.econbiz.de/10003989128
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