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isPartOf:"European journal of marketing : EJM"
~subject:"Arbeitszufriedenheit"
~subject:"Brand performance"
~subject:"Personalmanagement"
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Arbeitszufriedenheit
Brand performance
Personalmanagement
Internal branding
5
Interne Markenführung
4
Brand architecture
3
Markenarchitektur
3
Arbeitskräfte
2
Consumer behaviour
2
Konsumentenverhalten
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Workforce
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Automotive industry
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Brand
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Brand awareness
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Brand image
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Brand management
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Brand orientation
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Brands
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Competitive advantage
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Corporate culture
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Customer satisfaction
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Erfolgsfaktor
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Firm performance
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HR marketing
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Human Resource Management
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International marketing
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Internationales Marketing
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Job satisfaction
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Kfz-Industrie
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Kundenzufriedenheit
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Markenartikel
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Markenführung
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Marketingmanagement
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Chang, Aihwa
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Chiang, Hsu-hsin
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Han, Tzu-shian
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Huang, Yen-tsung
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European journal of marketing : EJM
Antecedents and outcomes of employee-based brand equity
5
Global business review
2
International journal of contemporary hospitality management
2
The journal of brand management : an international journal
2
Advances in business strategy and competitive advantage (ABSCA) book series
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Asia Pacific journal of marketing and logistics
1
European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of financial services management : IJFSM
1
International journal of human resource management
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of air transport management
1
Journal of financial services marketing : JFSM
1
Premier reference source
1
Review of economics and development studies
1
Schriften des Instituts für Entwicklung zukunftsfähiger Organisationen
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Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
2
A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Chang, Aihwa
;
Chiang, Hsu-hsin
;
Han, Tzu-shian
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 626-662
Persistent link: https://www.econbiz.de/10009567643
Saved in:
3
The performance implications of company-salesperson corporate brand misalignment
Anisimova, Tatiana
;
Mavondo, Felix T.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 771-795
Persistent link: https://www.econbiz.de/10003989128
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