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isPartOf:"European journal of marketing : EJM"
~subject:"Brand management"
~subject:"Kinder"
~subject:"Konsumentenverhalten"
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European journal of marketing : EJM
Young consumers : insight and ideas for responsible marketers
57
International journal of advertising : the quarterly review of marketing communications
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
17
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of retailing and consumer services
14
Psychology & marketing
14
Journal of advertising research
12
International journal of consumer studies
11
International journal of retail & distribution management
11
Journal of fashion marketing and management
11
The journal of consumer marketing
11
Journal of business research : JBR
10
Journal of food products marketing
9
Journal of marketing communications
9
Marketing intelligence & planning
9
Journal of international consumer marketing
8
International journal of advertising : the review of marketing communications
7
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
7
SpringerLink / Bücher
7
Journal of marketing management : MM
6
Marketing letters : a journal of research in marketing
6
International journal of business and emerging markets : IJBEM
5
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of customer behaviour
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing
5
The international review of retail, distribution and consumer research
5
The silver market phenomenon : marketing and innovation in the aging society
5
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
4
Harvard business review : HBR
4
International journal of market research
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of financial services marketing : JFSM
4
Journal of travel and tourism marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Research
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Children and energy-dense foods : parents, peers, acceptability or advertising?
Tarabashkina, Liudmila
;
Quester, Pascale G.
;
Crouch, Roberta
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1669-1694
Persistent link: https://www.econbiz.de/10011755445
Saved in:
2
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
3
The impact of marketing on children's well-being in a digital age : editorial
Oates, Caroline
;
Watkins, Leah
;
Thyne, Maree
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1969-1974
Persistent link: https://www.econbiz.de/10011641434
Saved in:
4
The impact of advertising on children's psychological wellbeing and life satisfaction
Opree, Suzanna J.
;
Buijzen, Moniek
;
Reijmersdal, Eva A. van
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1975-1992
Persistent link: https://www.econbiz.de/10011641443
Saved in:
5
Learning to be tribal : facilitating the formation of consumer tribes
Goulding, Christina
;
Shankar, Avi
;
Canniford, Robin
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 813-832
Persistent link: https://www.econbiz.de/10009763983
Saved in:
6
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
Saved in:
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