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isPartOf:"European journal of marketing : EJM"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Video game"
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Brand management
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European journal of marketing : EJM
Young consumers : insight and ideas for responsible marketers
31
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
17
Psychology & marketing
14
Journal of retailing and consumer services
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International journal of retail & distribution management
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International journal of advertising : the quarterly review of marketing communications
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10
Journal of fashion marketing and management
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9
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8
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8
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8
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8
Journal of food products marketing
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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SpringerLink / Bücher
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International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
6
Marketing letters : a journal of research in marketing
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International journal of business and emerging markets : IJBEM
5
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of customer behaviour
5
Journal of marketing management : MM
5
Journal of retailing
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The international review of retail, distribution and consumer research
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The silver market phenomenon : marketing and innovation in the aging society
5
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
4
Harvard business review : HBR
4
International journal of market research
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of financial services marketing : JFSM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of brand management : an international journal
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Application of gaming in new media marketing
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
2
Learning to be tribal : facilitating the formation of consumer tribes
Goulding, Christina
;
Shankar, Avi
;
Canniford, Robin
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 813-832
Persistent link: https://www.econbiz.de/10009763983
Saved in:
3
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
Saved in:
4
The effectiveness of casual advergames on adolescents' brand attitudes
Redondo, Ignacio
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1671-1688
Persistent link: https://www.econbiz.de/10009676124
Saved in:
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