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isPartOf:"European journal of marketing : EJM"
~subject:"Corporate culture"
~subject:"Corporate reputation"
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European journal of marketing : EJM
Gabler Edition Wissenschaft
4
Journal of business research : JBR
3
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
3
Corporate communications : an international journal
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Europäische Hochschulschriften / 5
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing theory and practice : JMTP
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Marketing intelligence & planning
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Profession : Wissenschaftsedition im Rainer Hampp Verlag
2
The journal of brand management : an international journal
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The journal of product & brand management
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The marketing review
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A master class in brand planning : the timeless works of Stephen King
1
AMS review : official publication of the Academy of Marketing Science
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Baltic Journal of Economic Studies
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Building corporate identity, image and reputation in the digital era
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Challenges for the trade of Central and Southeast Europe
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Cogent business & management
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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Comparative economic research : Central and Eastern Europe
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Contemporary corporate strategy : global perspectives
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Corporate reputation review : an international journal
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DUV / Wirtschaftswissenschaft
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DUV : Wirtschaftswissenschaft
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Discussion paper / Centre for Economic Policy Research
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Does marketing need reform? : fresh perspectives on the future
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Economic analysis : EA
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Economic review : journal of economics & business
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The transparency construct in corporate marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
Saved in:
2
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
3
Corporate marketing myopia and the inexorable rise of a corporate marketing logic : perspectives from identity-based views of the firm
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1329-1352
Persistent link: https://www.econbiz.de/10009378693
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