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isPartOf:"European retail research"
~isPartOf:"Faculty & research / Insead : working paper series"
~subject:"Low-cost strategy"
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European retail research
Faculty & research / Insead : working paper series
Journal of business research : JBR
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Journal of retailing and consumer services
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Journal of retailing
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Quantitative marketing and economics : QME
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Journal of consumer behaviour : an international research review
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Retail supply chain management : quantitative models and empirical studies
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The international review of retail, distribution and consumer research
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2007 Business & Economics Society International Conference ; Vol. 2
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Consumer behavior analysis : (a) rational approach to consumer choice
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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European journal of marketing : EJM
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Global business & economics review
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Handbook of research on applied AI for international business and marketing applications
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Showing that "% Off"’ always beats "% more" : using salient standard rates to improve consumer evaluation of marketing offers framed in terms of percentage changes in cost vs benef...
Pierre, Chandon
;
Bhavya, Mohan
;
Jason, Riis
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2014
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