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isPartOf:"European retail research"
~subject:"B-to-B-Marketing"
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From "trade loaders" to "online channel partner programs" : how trade promotion changed its face from 1990 to 2010
Ziliani, Cristina
- In:
European retail research
26
(
2012
)
2
,
pp. 77-96
Persistent link: https://www.econbiz.de/10009728698
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