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isPartOf:"Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung"
~isPartOf:"Academy of Management journal : AMJ"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~subject:"Betriebliche Wertschöpfung"
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Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
Academy of Management journal : AMJ
Journal of marketing theory and practice : JMTP
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The Austrian view and value co-creation process in solution-oriented firms : a seven stage, "solution prototyping" framework
Plouffe, Christopher R.
;
Nagel, Duane
;
Bonney, Leff
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012181637
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