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isPartOf:"FHTW-Transfer / Fachhochschule für Technik und Wirtschaft Berlin, FHTW : Forschungsberichte"
~isPartOf:"International journal of nonprofit & voluntary sector marketing"
~isPartOf:"Journal of marketing for higher education"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Nonprofit marketing
58
Nonprofit-Marketing
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USA
18
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FHTW-Transfer / Fachhochschule für Technik und Wirtschaft Berlin, FHTW : Forschungsberichte
International journal of nonprofit & voluntary sector marketing
Journal of marketing for higher education
Journal of nonprofit & public sector marketing
4
International review on public and non-profit marketing
3
Nonprofit and voluntary sector quarterly
3
Nonprofit management & leadership
2
Psychology & marketing
2
Alumni-Schriftenreihe
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Australasian marketing journal
1
Beiträge zur Marketingwissenschaft : Arbeitspapiere
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Europäische Hochschulschriften / 5
1
Fundraising-Studien : zu Kunst und Kultur der Gabe
1
FÖV discussion papers
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Hamburger Schriften zur Marketingforschung
1
Health care management review : HCM review
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of philanthropy and marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of strategic marketing
1
Leadership in nonprofit organizations ; Vol. 2
1
Management mit Vision und Verantwortung : eine Herausforderung an Wissenschaft und Praxis ; Festschrift für Hans Raffée zum 75. Geburtstag
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Management working paper
1
Marketing in the cyber era : strategies and emerging trends
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
1
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
1
Stand und Perspektiven der Öffentlichen Betriebswirtschaftslehre II : Festschrift für Prof. Peter Eichhorn anlässlich seiner Emeritierung
1
Tendenzen im Dienstleistungsmarketing : vom Marketing zum Management ; [enthält Beiträge, die im Juni 2002 auf dem 9. Dienstleistungsmarketing-Workshop in Hagen präsentiert und diskutiert wurden]
1
The Routledge companion to nonprofit marketing
1
The evolution of nonprofit marketing
1
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
1
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1
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
2
Health nonprofits online : the use of frames and stewardship strategies to increase stakeholder involvement
Patel, Sheetal J.
;
McKeever, Brooke Weberling
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
4
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011378167
Saved in:
3
Segmenting nonprofit stakeholders to enable successful relationship marketing : a review
Rupp, Christine
;
Kern, Sarah
;
Helmig, Bernd
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
2
,
pp. 76-91
Persistent link: https://www.econbiz.de/10010520445
Saved in:
4
An exploratory study of stalled relationships among art museum members
Reavey, Brooke
;
Howley, Michael J.
;
Korschun, Daniel
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 90-100
Persistent link: https://www.econbiz.de/10010351674
Saved in:
5
Sex doesn't matter : the role of gender in the formation of student-university relationships
Bowden, Jana
;
Wood, Leigh
- In:
Journal of marketing for higher education
21
(
2011
)
2
,
pp. 133-156
Persistent link: https://www.econbiz.de/10009409033
Saved in:
6
The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students
Carvalho, Sergio W.
;
Oliveira Mota, Márcio de
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 145-165
Persistent link: https://www.econbiz.de/10008653903
Saved in:
7
The small college enrollment officer : relationship marketing at work
Vander Schee, Brian A.
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 135-143
Persistent link: https://www.econbiz.de/10008653904
Saved in:
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