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isPartOf:"FHTW-Transfer / Fachhochschule für Technik und Wirtschaft Berlin, FHTW : Forschungsberichte"
~isPartOf:"Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts"
~isPartOf:"Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP"
~subject:"Cause-related marketing"
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FHTW-Transfer / Fachhochschule für Technik und Wirtschaft Berlin, FHTW : Forschungsberichte
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
International review on public and non-profit marketing
4
Journal of nonprofit & public sector marketing
2
Journal of philanthropy and marketing
2
Emerging trends in business : an interdisciplinary approach
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International journal of internet marketing and advertising : IJIMA
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International journal of nonprofit & voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of euromarketing
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Journal of marketing
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Journal of marketing communications
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Journal of marketing research
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Journal of retailing and consumer services
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Nonprofit and voluntary sector quarterly
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Psychology & marketing
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Services marketing quarterly
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The Jossey-Bass handbook of nonprofit leadership and management
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The journal of consumer marketing
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Cause-related marketing
Aldous, Jay
- In:
Nonprofit management 101 : a complete and practical …
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(pp. 373-387)
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2011
Persistent link: https://www.econbiz.de/10009127371
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