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isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis"
~subject:"Information behaviour"
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Faculty & research / Insead : working paper series
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
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The complementary roles of traditional and social media in driving marketing performance
Andrew, Stephen T.
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Galak, Jeff
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2009
Persistent link: https://www.econbiz.de/10003911027
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