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isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
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Field guide to case study research in business-to-business marketing and purchasing
Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of business & industrial marketing
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Factors driving manufacturing flexibility : the Taiwanese case
Lai, Wenhsiang
;
Marshall, Roger
- In:
Field guide to case study research in …
,
(pp. 255-270)
.
2014
Persistent link: https://www.econbiz.de/10011413835
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