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isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~subject:"Keynesianismus"
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A primer to the general theory of behavioral strategies in business-to-business marketing
Woodside, Arch G.
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Field guide to case study research in …
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(pp. 147-166)
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2014
Persistent link: https://www.econbiz.de/10011413779
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