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isPartOf:"Flagship marketing : concepts and places"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Luxury marketing : a challenge for theory and practice"
~person:"Ajitha, S."
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Brand image
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Cosmetics
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Konsumentenverhalten
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Ajitha, S.
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Flagship marketing : concepts and places
Journal of retailing and consumer services
Luxury marketing : a challenge for theory and practice
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Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands
Ajitha, S.
;
Sivakumar, V. J.
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 103-113
Persistent link: https://www.econbiz.de/10011747735
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