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isPartOf:"Flagship marketing : concepts and places"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Luxury marketing : a challenge for theory and practice"
~person:"Loureiro, Sandra Maria Correia"
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Consumer behaviour
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Luxusgüter
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4
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Brand management
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Markenführung
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Luxury fashion
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Loureiro, Sandra Maria Correia
Wiedmann, Klaus-Peter
6
Hennigs, Nadine
5
Das, Manish
4
Jebarajakirthy, Charles
4
Park, Jungkun
4
Thaichon, Park
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Paul, Justin
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Quach, Sara
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Septianto, Felix
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Flagship marketing : concepts and places
Journal of retailing and consumer services
Luxury marketing : a challenge for theory and practice
Journal of promotion management : innovations in planning and applied research
1
Managing globalization : new business models, strategies and innovation
1
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ECONIS (ZBW)
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1
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
2
The effect of benign and malicious envies on desire to buy luxury fashion items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
3
Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
4
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
5
Luxury values and experience as drivers for consumers to recommend and pay more
Loureiro, Sandra Maria Correia
;
Araújo, Cristiano …
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 394-400
Persistent link: https://www.econbiz.de/10010348746
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