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isPartOf:"Fraunhofer ISI discussion papers innovation systems and policy analysis"
~isPartOf:"Management information systems : mis quarterly"
~isPartOf:"Marketing intelligence & planning"
~subject:"Personalization"
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Fraunhofer ISI discussion papers innovation systems and policy analysis
Management information systems : mis quarterly
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Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
2
Mobile app recommendation : an involvement-enhanced approach
He, Jiangning
;
Fang, Xiao
;
Liu, Hongyan
;
Li, Xindan
- In:
Management information systems : mis quarterly
43
(
2019
)
3
,
pp. 827-849
Persistent link: https://www.econbiz.de/10012062111
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