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isPartOf:"Freiburger betriebswirtschaftliche Diskussionsbeiträge"
type_genre:"Übersichtsarbeit"
~subject:"Deutschland"
~subject:"USA"
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Zur Effizienz verschiedener Ausgestaltungsformen vergleichender Werbung : internationale Rechtslage, "state of the art" und Ergebnisse einer empirischen Studie
Tscheulin, Dieter K.
;
Helmig, Bernd
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1998
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