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isPartOf:"Freiburger betriebswirtschaftliche Diskussionsbeiträge"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of nonprofit and voluntary sector marketing"
~isPartOf:"Journal of business research : JBR"
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Search: subject_exact:"Marketing für öffentliche Institutionen"
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Nonprofit marketing
51
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Ford, John B.
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Shen, Anyuan
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
International journal of advertising : the quarterly review of marketing communications
International journal of nonprofit and voluntary sector marketing
Journal of business research : JBR
Journal of nonprofit & public sector marketing
38
International review on public and non-profit marketing
32
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Journal of philanthropy and marketing
16
Nonprofit marketing : sectoral applications
16
The evolution of nonprofit marketing
14
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Nonprofit and voluntary sector quarterly
9
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Journal of marketing communications
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
5
Springer eBook Collection
5
SpringerLink / Bücher
5
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
5
Australasian marketing journal
4
Discussion paper
4
Europäische Hochschulschriften / 5
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
Sage library in marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
3
Hamburger Schriften zur Marketingforschung
3
International journal of arts management
3
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ECONIS (ZBW)
51
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1
Service fundraising and the role of perceived donation efficacy in individual charitable giving
Carroll, Ryall
;
Kachersky, Luke
- In:
Journal of business research : JBR
99
(
2019
),
pp. 254-263
Persistent link: https://www.econbiz.de/10012023628
Saved in:
2
Diving in together or toes in the water : the interplay of community and nonprofit engagement in poverty alleviation
Weaver, Todd
;
Mulder, Mark
;
Koppenhafer, Leslie
;
Scott, …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 431-440
Persistent link: https://www.econbiz.de/10012023983
Saved in:
3
Which maximizes donations : charitable giving as an incentive or incentives for charitable giving?
Chang, ChiaChi
;
Chen, Po-Yu
- In:
Journal of business research : JBR
97
(
2019
),
pp. 65-75
Persistent link: https://www.econbiz.de/10012002753
Saved in:
4
Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
Saved in:
5
The contribution of marketing innovations on art organization performance : cases from the biggest art organizations in Greece
Tsourvakas, George
;
Monastiridis, Prodromos
;
Goulaptsi, …
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011618242
Saved in:
6
First-year donation behavior and risk of supporter lapse
Shen, Anyuan
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 212-224
Persistent link: https://www.econbiz.de/10011618270
Saved in:
7
Framing charitable appeals : the effect of message framing and perceived susceptibility to the negative consequences of inaction on donation intention
Cao, Xiaoxia
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10011493636
Saved in:
8
Faces of the needy : the portrayal of destitute children in the fundraising campaigns of NGOs in India
Bhati, Abhishek
;
Eikenberry, Angela M.
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10011493665
Saved in:
9
Outstanding fundraising practice : how do nonprofits substantively increase their income?
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10011493678
Saved in:
10
Exploring what nonprofit branding can learn from contemporary art
Durgee, Jeffrey F.
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
2
,
pp. 73-81
Persistent link: https://www.econbiz.de/10011493825
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