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isPartOf:"Freiburger betriebswirtschaftliche Diskussionsbeiträge"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag"
~isPartOf:"The Routledge companion to nonprofit marketing"
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Search: subject_exact:"Marketing für öffentliche Institutionen"
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Nonprofit marketing
22
Nonprofit-Marketing
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
International journal of advertising : the quarterly review of marketing communications
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
The Routledge companion to nonprofit marketing
Journal of nonprofit & public sector marketing
38
International journal of nonprofit and voluntary sector marketing
37
International review on public and non-profit marketing
32
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Journal of philanthropy and marketing
16
Nonprofit marketing : sectoral applications
16
The evolution of nonprofit marketing
14
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Nonprofit and voluntary sector quarterly
9
Journal of business research : JBR
7
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Journal of marketing communications
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Springer eBook Collection
5
SpringerLink / Bücher
5
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
5
Australasian marketing journal
4
Discussion paper
4
Europäische Hochschulschriften / 5
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
Sage library in marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
3
Hamburger Schriften zur Marketingforschung
3
International journal of arts management
3
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ECONIS (ZBW)
22
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1
Advertising strategies for charities : promoting consumers' donation of time versus money
Kim, Namin
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 707-724
Persistent link: https://www.econbiz.de/10010466395
Saved in:
2
Communication using celebrities in the non-profit sector : determinants of its effectiveness
Garcia de los Salmones Sanchez, Maria del Mar
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 101-119
Persistent link: https://www.econbiz.de/10009722518
Saved in:
3
The "I"of the beholder : how gender differences and self-referencing influence charity advertising
Chang, Chun-tuan
;
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 447-478
Persistent link: https://www.econbiz.de/10009301337
Saved in:
4
Effects of message framing, vivideness congruency and statistical framing on responses to charity advertising
Chang, Chun-tuan
;
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 195-220
Persistent link: https://www.econbiz.de/10003978075
Saved in:
5
Marketing strategies and portfolio analyses
Krug, Kersti
;
Weinberg, Charles B.
- In:
The Routledge companion to nonprofit marketing
,
(pp. 75-91)
.
2008
Persistent link: https://www.econbiz.de/10003592595
Saved in:
6
Marketing and religion
Mottner, Sandra
- In:
The Routledge companion to nonprofit marketing
,
(pp. 92-107)
.
2008
Persistent link: https://www.econbiz.de/10003592607
Saved in:
7
Implications of government funding and support for marketing programmes of nonprofit performing-arts organizations
Ford, John B.
;
Kirchner, Theresa A.
- In:
The Routledge companion to nonprofit marketing
,
(pp. 227-240)
.
2008
Persistent link: https://www.econbiz.de/10003592635
Saved in:
8
Applying the marketing concept in higher education : a stakeholder approach
Liao, Mei-na
- In:
The Routledge companion to nonprofit marketing
,
(pp. 255-266)
.
2008
Persistent link: https://www.econbiz.de/10003592639
Saved in:
9
The promise of marketing in higher education : where we have been, where we are and where we are going
Madden, Charles S.
- In:
The Routledge companion to nonprofit marketing
,
(pp. 280-296)
.
2008
Persistent link: https://www.econbiz.de/10003592643
Saved in:
10
Marketing politics ... saving democracy?
Lloyd, Jenny
- In:
The Routledge companion to nonprofit marketing
,
(pp. 299-315)
.
2008
Persistent link: https://www.econbiz.de/10003592644
Saved in:
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