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isPartOf:"Freiburger betriebswirtschaftliche Diskussionsbeiträge"
~isPartOf:"International journal of nonprofit and voluntary sector marketing"
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Nonprofit marketing
40
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Ford, John B.
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Shen, Anyuan
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
International journal of nonprofit and voluntary sector marketing
Journal of nonprofit & public sector marketing
38
International review on public and non-profit marketing
32
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Nonprofit marketing : sectoral applications
16
Journal of philanthropy and marketing
15
The evolution of nonprofit marketing
14
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Nonprofit and voluntary sector quarterly
9
Journal of business research : JBR
7
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
7
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Journal of marketing communications
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
5
Springer eBook Collection
5
SpringerLink / Bücher
5
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
5
Australasian marketing journal
4
Discussion paper
4
Europäische Hochschulschriften / 5
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
Sage library in marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
3
Hamburger Schriften zur Marketingforschung
3
International journal of arts management
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ECONIS (ZBW)
40
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1
Framing charitable appeals : the effect of message framing and perceived susceptibility to the negative consequences of inaction on donation intention
Cao, Xiaoxia
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10011493636
Saved in:
2
Faces of the needy : the portrayal of destitute children in the fundraising campaigns of NGOs in India
Bhati, Abhishek
;
Eikenberry, Angela M.
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10011493665
Saved in:
3
Outstanding fundraising practice : how do nonprofits substantively increase their income?
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10011493678
Saved in:
4
Exploring what nonprofit branding can learn from contemporary art
Durgee, Jeffrey F.
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
2
,
pp. 73-81
Persistent link: https://www.econbiz.de/10011493825
Saved in:
5
The contribution of marketing innovations on art organization performance : cases from the biggest art organizations in Greece
Tsourvakas, George
;
Monastiridis, Prodromos
;
Goulaptsi, …
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011618242
Saved in:
6
First-year donation behavior and risk of supporter lapse
Shen, Anyuan
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 212-224
Persistent link: https://www.econbiz.de/10011618270
Saved in:
7
The Good Samaritan and the Marketer : public perceptions of humanitarian and international development NGOs
Seu, Irene Bruna
;
Flanagan, Frances
;
Orgad, Shani
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
3
,
pp. 211-225
Persistent link: https://www.econbiz.de/10011493295
Saved in:
8
Efficiency, stability and the decision to give to nonprofit arts and cultural organizations in the United States
Grizzle, Cleopatra
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
3
,
pp. 226-237
Persistent link: https://www.econbiz.de/10011493308
Saved in:
9
Affective and cognitive influence of control of navigation on cause sponsorship and non-profit organizations
Wang, Ye
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
4
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011493538
Saved in:
10
NPO branding : preliminary lessons from major players
Keller, Eileen Weisenbach
;
Dato-on, Mary Conway
;
Shaw, Doris
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10003978428
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