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isPartOf:"From assets to profits : competing for IP value & return"
~isPartOf:"Valuation of intangible assets in global operations"
~isPartOf:"ZEW discussion papers"
~subject:"Firmenimage"
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From assets to profits : competing for IP value & return
Valuation of intangible assets in global operations
ZEW discussion papers
Corporate reputation review : an international journal
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Corporate reputation : managing opportunities and threats
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Business research
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Business strategy series
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Marketing in the new global order : challenges and opportunities
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Oeconomia Copernicana
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
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Making reputation pay : intellectual assets' impact on shareholder value
Low, Jonathan
- In:
From assets to profits : competing for IP value & return
,
(pp. 175-190)
.
2009
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