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isPartOf:"Göttinger Wirtschaftsinformatik"
~isPartOf:"ERIM report series research in management"
~person:"Smidts, Ale"
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The powerful triangle of marketing data, managerial judgement, and marketing management support systems
Bruggen, Gerrit H. van
;
Smidts, Ale
;
Wierenga, Berend
-
2000
Persistent link: https://www.econbiz.de/10001600569
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