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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Kontextabhängige Konzeptualisierung der Markenpersönlichkeit : eine empirische Analyse am Beispiel des deutschen Automobilmarktes
Hattula, Marcus
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2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772621
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Der Wert der Markenpersönlichkeit : das Phänomen der strategischen Positionierung von Marken
Weis, Michaela
;
Huber, Frank
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2000
Persistent link: https://www.econbiz.de/10001431447
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