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isPartOf:"Gabler Edition Wissenschaft"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Bonus
2
Consumer behaviour
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Konsumentenverhalten
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Kundenbindung
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Kundenbindungsprogramm
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Loyalty program
2
Relationship marketing
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Customer value
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Deutschland
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Germany
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Glusac, Nikola
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Papenhoff, Heike
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Gabler Edition Wissenschaft
Journal of retailing and consumer services
22
Journal of business research : JBR
19
International journal of hospitality management
13
Journal of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
8
Journal of travel and tourism marketing
7
European journal of marketing : EJM
6
Journal of hospitality marketing & management
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Journal of retailing
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Marketing letters : a journal of research in marketing
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International journal of contemporary hospitality management
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SpringerLink / Bücher
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The service industries journal
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International journal of retail & distribution management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
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The Cornell hospitality quarterly
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The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Administrative Sciences : open access journal
2
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
Central European business review : CEBR
2
Dissertation Series CentER
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
European journal of marketing
2
European journal of operational research : EJOR
2
Handbuch Kundenbindungsmanagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
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1
Cross Buying Extended in Multi Partner Bonusprogrammen : eine kritische Analyse
Papenhoff, Heike
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772599
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2
Der Einfluss von Bonusprogrammen auf das Kaufverhalten und die Kundenbindung von Konsumenten : eine theoretische und empirische Analyse
Glusac, Nikola
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003109020
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