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isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~accessRights:"restricted"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
Brand extension
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Markentransfer
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Brand image
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Kröger, Sonja
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
AMS review : official publication of the Academy of Marketing Science
International journal of sports marketing & sponsorship
European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Markentransfers im Dienstleistungsbereich : Eine empirische Analyse der Erfolgsfaktoren
Kröger, Sonja
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10013515518
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