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isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Brand"
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
AMS review : official publication of the Academy of Marketing Science
International journal of market research : JMRS ; the journal of the Market Research Society
International journal of sports marketing & sponsorship
The journal of brand management : an international journal
10
Journal of business research : JBR
6
Brand management ; Vol. 3
4
Journal of the Academy of Marketing Science
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The journal of product & brand management
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Fashion branding and communication : core strategies of European luxury brands
2
Gabler Research
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Asia-Pacific journal of management research and innovation
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brands and brand management : contemporary research perspectives
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Business horizons
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Discussion paper series / Department of Economics, Columbia University
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Discussion papers / Institute of Social and Economic Research
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European Sport management quarterly : ESMQ
1
European research on management and business economics
1
Gabler Research / Forum Marketing
1
Handbook on brand and experience management
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of trade and global markets
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International journal of wine business research
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International marketing review
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Journal of Indian business research
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Journal of business economics : JBE
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of euromarketing
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Customer-based strategic brand management : past progress and future challenges
John, Deborah Roedder
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011741472
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2
Conceptualisation and modelling of the process behind brand association transfer
Boisvert, Jean
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
4
,
pp. 541-556
Persistent link: https://www.econbiz.de/10009268684
Saved in:
3
Rückwirkungen von Markentransfers auf die Muttermarke : Messmethoden und empirische Befunde
Kaufmann, Gwen
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003335975
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