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isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Search: subject_exact:"Product-line extension"
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Brand extension
43
Markentransfer
43
Consumer behaviour
29
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Brand image
27
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27
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26
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
AMS review : official publication of the Academy of Marketing Science
International journal of sports marketing & sponsorship
Journal of business research : JBR
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
The journal of brand management : an international journal
28
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Innovatives Markenmanagement
3
International journal of hospitality management
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
43
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1
The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola
;
Aspara, Jaakko
;
Frösén, Johanna
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
2
Shaping extendibility : the influence of circular versus angular shapes on consumer brand extension evaluation
Wu, Yi
;
Cai, Yuanyuan
;
Zhou, Xiaohan
;
Huang, Xinyi
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014541929
Saved in:
3
Extension and customer reaction on sharing economy platforms : the role of customer inertia
Cao, Lanlan
;
Manthiou, Aikaterini
;
Ayadi, Kafia
- In:
Journal of business research : JBR
144
(
2022
),
pp. 513-522
Persistent link: https://www.econbiz.de/10013185005
Saved in:
4
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
5
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
6
Can dissimilarity in product category be an opportunity for cross-gender brand extension?
Yuen, Tsunwai Wesley
;
Nieroda, Marzena
;
He, Hongwei
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 348-357
Persistent link: https://www.econbiz.de/10012647876
Saved in:
7
Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus
;
Papadopoulou, Christina
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
Saved in:
8
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
9
How less congruent new products drive brand engagement : the role of curiosity
Gerrath, Maximilian H. E. E.
;
Biraglia, Alessandro
- In:
Journal of business research : JBR
127
(
2021
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
Saved in:
10
The differentiated impact of perceived brand competence type of brand extension evaluation
Wang, Haizhong
;
Liu, Di
- In:
Journal of business research : JBR
117
(
2020
),
pp. 400-410
Persistent link: https://www.econbiz.de/10012286528
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