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isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Celebrity endorsement"
~subject:"Dienstleistungsmarketing"
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Celebrity endorsement
Dienstleistungsmarketing
Brand extension
12
Markentransfer
12
Brand management
8
Markenführung
8
Brand image
6
Markenimage
6
Erfolgsfaktor
5
Brand extensions
3
Consumer behaviour
3
Konsumentenverhalten
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Athletes
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Deutschland
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Dienstleistung
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Dienstleistungssektor
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Endorsement
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Germany
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Services marketing
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Spillover effect
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Sportler
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Advertising
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Advertising effects
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Athlete celebrity
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Australia
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Australien
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Brand Measurement
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Brand equity
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Brand personality
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Causality analysis
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Celebrities
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Kröger, Sonja
2
Chang, Kyungro
1
Kim, Taehee
1
Koo, Jakeun
1
Seo, Hyo Min
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
AMS review : official publication of the Academy of Marketing Science
International journal of sports marketing & sponsorship
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft
1
Global marketing strategies for the promotion of luxury goods
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport management and marketing : IJSMM
1
Journal of business economics : JBE
1
Journal of marketing communications
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Journal of marketing theory and practice
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Journal of retailing and consumer services
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The journal of product & brand management
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ECONIS (ZBW)
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Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
2
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
3
Markentransfers im Dienstleistungsbereich : eine empirische Analyse der Erfolgsfaktoren
Kröger, Sonja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438987
Saved in:
4
Markentransfers im Dienstleistungsbereich : Eine empirische Analyse der Erfolgsfaktoren
Kröger, Sonja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515518
Saved in:
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