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isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Innovation"
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Search: subject_exact:"Product-line extension"
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Innovation
Brand extension
12
Markentransfer
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
AMS review : official publication of the Academy of Marketing Science
International journal of sports marketing & sponsorship
Journal of business research : JBR
2
The journal of product & brand management
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European journal of marketing : EJM
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Tensions of extensions : adverse effects of brand extension within consumer relationships
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The journal of brand management : an international journal
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Customer-based brand equity in a technologically fast-paced, connected, and constrained environment
Gürhan-Canli, Zeynep
;
Hayran, Ceren
;
Sarial-Abi, Gülen
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 23-32
Persistent link: https://www.econbiz.de/10011741474
Saved in:
2
Neuprodukterfolg bei kurzlebigen Konsumgütern : eine empirische Analyse der Erfolgsfaktoren von Markentransfers
Völckner, Franziska
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001825907
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