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isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand loyalty"
~subject:"Kausalanalyse"
~subject:"Success factor"
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Brand loyalty
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of the Academy of Marketing Science
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Journal of business research : JBR
2
The journal of brand management : an international journal
2
Berichte aus der Betriebswirtschaft
1
Brand management ; Vol. 3
1
Brands and brand management : contemporary research perspectives
1
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1
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European research on management and business economics
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Impulse für die Markenforschung und Markenführung
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International journal of business innovation and research
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International journal of technology marketing : IJTMkt
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Journal of business economics : JBE
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing theory and practice
1
Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
1
Marken- und Produktmanagement
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Organizations and markets in emerging economies
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SFB 649 discussion paper
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
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1
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
2
A closer look at similarity : the effects of perceived similarity and conjunctive cues on brand extension evaluation
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10009238546
Saved in:
3
Steuerung des Markentransfererfolgs
Reinstrom, Christian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480565
Saved in:
4
Neuprodukterfolg bei kurzlebigen Konsumgütern : eine empirische Analyse der Erfolgsfaktoren von Markentransfers
Völckner, Franziska
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001825907
Saved in:
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