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isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"Journal of service research : JSR"
~isPartOf:"Psychology & marketing"
~subject:"Markenführung"
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Search: subject_exact:"Product-line extension"
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Markenführung
Brand extension
26
Markentransfer
26
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10
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7
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
Journal of service research : JSR
Psychology & marketing
The journal of product & brand management
16
The journal of brand management : an international journal
14
Journal of business research : JBR
13
European journal of marketing : EJM
8
Brand management ; Vol. 3
7
Journal of the Academy of Marketing Science
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing and consumer services
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of international consumer marketing
4
The IUP journal of brand management : IJBRM
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
International marketing review
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of fashion marketing and management
3
Journal of retailing
3
Marketing intelligence & planning
3
Reihe: Marketing : MAR
3
Research
3
Sport management review
3
SpringerLink / Bücher
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The journal of consumer marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Vision : the journal of business perspective
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Business horizons
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European research on management and business economics
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Fashion branding and communication : core strategies of European luxury brands
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Global business review
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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International journal of Indian culture and business management
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International journal of advertising : the quarterly review of marketing communications
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International journal of business and globalisation : IJBG
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of sport management and marketing : IJSMM
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International journal of sports marketing & sponsorship
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Journal of business economics : JBE
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ECONIS (ZBW)
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1
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
Saved in:
2
Understanding cross-product purchase intention in an IT brand extension context
Guo, Yue
;
Zhu, Ying
;
Barnes, Stuart J.
;
Bao, Yongchuan
; …
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
Saved in:
3
Priming a cross-category brand alliance : the moderating role of attribute knowledge and need for cognition
Smarandescu, Laura
;
Rose, Randy
;
Wedell, Douglas H.
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10009716194
Saved in:
4
Sophisticated but confused : the impact of brand extension and motivation on source confusion
DeRosia, Eric David
;
Lee, Thomas R.
;
Christensen, Glenn L.
- In:
Psychology & marketing
28
(
2011
)
5
,
pp. 457-478
Persistent link: https://www.econbiz.de/10009012661
Saved in:
5
Steuerung des Markentransfererfolgs
Reinstrom, Christian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480565
Saved in:
6
Rückwirkungen von Markentransfers auf die Muttermarke : Messmethoden und empirische Befunde
Kaufmann, Gwen
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003335975
Saved in:
7
Neuprodukterfolg bei kurzlebigen Konsumgütern : eine empirische Analyse der Erfolgsfaktoren von Markentransfers
Völckner, Franziska
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001825907
Saved in:
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