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isPartOf:"Gabler Research"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Markenidentität"
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Beziehungsmarketing
Markenimage
118
Brand image
117
Consumer behaviour
92
Konsumentenverhalten
92
Brand management
78
Markenführung
78
Brand
45
Markenartikel
45
Relationship marketing
29
Designation of origin
21
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21
China
12
Rules of origin
11
Ursprungsregeln
11
Advertising effects
10
Brand loyalty
10
Markentreue
10
Werbewirkung
10
Social Web
9
Social web
9
Brand attitude
8
Customer satisfaction
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Kundenzufriedenheit
8
Brand equity
7
Brand trust
7
Confidence
7
Holiday behaviour
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Internet marketing
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Online-Marketing
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Urlaubsverhalten
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Vertrauen
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Viral marketing
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Virales Marketing
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Country image
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Deutschland
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Germany
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International marketing
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Internationales Marketing
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Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Abdolvand, Mohammad Ali
1
Akoglu, Halil Erdem
1
Alam, Abdullah
1
Alryalat, Mohammad Abdallah Ali
1
Arshad, M. Usman
1
Bae, Byung Ryul
1
Bandyopadhyay, Argho
1
Cham Tat Huei
1
Chen, Jiawen
1
Chu, Rongwei
1
Dang Ha Anh Le
1
Dinh Toan Nguyen
1
Dong, Xuebing
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
1
Esmaeilpour, Fariba
1
Eugene Cheng-xi Aw
1
Hall, John
1
Hao, Ruohong
1
Hasudungan, Albert
1
Hong, Zhao
1
Hu, Meng
1
Huang, Stephen Chi-Tsun
1
Huang, Yung-Chuan
1
Ismail, Ahmed Rageh
1
Jeong, Yunduk
1
Johnson, Lester W.
1
Juang, Tsui-Ju
1
Kim, Sang Jin
1
Kim, Sukkyu
1
Kim, Sung-Eun
1
Ko, Eunju
1
Le Thanh Tiep
1
Leckie, Civilai
1
Lee, Jungwon
1
Liang, Xiaobei
1
Liao, Junyun
1
Linh Giang Truong
1
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Gabler Research
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
100
The journal of product & brand management
78
Journal of retailing and consumer services
68
The journal of brand management : an international journal
65
International journal of hospitality management
35
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
21
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
Journal of strategic marketing
16
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of marketing communications
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
Global business review
9
Journal of business ethics : JOBE
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of service management
8
Pakistan journal of commerce and social sciences
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
The journal of services marketing
8
European research studies
7
International journal of electronic marketing and retailing : IJEMR
7
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ECONIS (ZBW)
29
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
3
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
4
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
5
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
6
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
7
Brand awareness and relationship intention : the moderating role of perceived corporate social responsibility dimensions
Hasudungan, Albert
;
Saragih, Harriman Samuel
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2431-2446
Persistent link: https://www.econbiz.de/10014430251
Saved in:
8
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
9
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
10
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
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